edelweiss May 10 2013

For the rebranding of Swiss airline "edelweiss" the branding consultancy Process Group asked us to redraw the existing logotype. The objective was to subtly redraw the letters so that the reader wouldn’t notice a big difference but they would look friendlier, more modern, legible at small sizes and optimized for on-screen use. The challenge was to keep the current style and change the badly stretched characters into a harmonious and fresh logotype working at almost the same width.