Client: Process Group, Zurich (CH)
For the rebranding of Swiss airline “edelweiss” the branding consultancy Process Group asked us to redraw the existing logotype. The objective was to subtly redraw the letters so that the reader wouldn’t notice a big difference but they would look friendlier, more modern, legible at small sizes and optimized for on-screen use. The challenge was to keep the current style and change the badly stretched characters into a harmonious and fresh logotype working at almost the same width.
Client: Spritz Inc, Salt Lake City (USA)
Spritz Inc has recently become a listed company in NASDAQ, they developed a technology for speed reading which sets a new standard in the field of reading on electronic devices. Spritz App is an application which revolutionizes through a new kind of text representation reading habits of the screen and on all electronic devices.
For Spritz Inc, we modified our typeface “Medien” and developed a Cyrillic character set. Spritz App is used worldwide on smart watches and smartphones. Big newspapers, such as the Huffington Post, offer to download the app to read the newspaper content with the Spritz App.