Every typeface starts from scratch. Whether from a brief or existing characters, we develop the concept, design the core glyphs, expand the family, and meticulously master the font. Crafting a typeface is as much about form as it is about precision—every detail counts.
The earlier we join your branding process, the more impact the typeface can have. Early engagement allows type to grow alongside your visual identity, guiding design decisions from the very start.

Why custom type?

Exclusivity: Your typeface is yours alone.
Cost-Efficiency: Over time, a bespoke typeface can be more economical than recurring licenses.
Consistency: Tailored for your needs, it carries your brand across every medium—digital, print, and beyond—seamlessly.

Perfecting logos and wordmarks is part of our activities. From drawing decorative letters for campaigns to meticulously shaping a final typographic wordmark, we craft forms that support a brand’s value and give it the right tonal voice.

Readability

We optimize type for both small and large scales. For example, on watch faces we developed for Maurice de Mauriac a wordmark that is designed specifically for very small sizes. But readability matters at any scale. Our work on the Edelweiss wordmark demonstrates how we ensure clarity and impact even in large-format applications.

Scale Matters

Logotypes and wordmarks are abstract shapes at heart. Our role is to understand their logic, refine their forms, and make sure they function across all applications—small or large—while maintaining consistent typographic integrity.

Uniqueness

Starting from a client brief, we analyze existing logotypes and propose design solutions. We ask questions—sometimes obvious, sometimes challenging—to spark new perspectives. This dialogue often uncovers unexpected directions, resulting in a truly unique design solution.

Go Global

For global brands, a consistent typographic voice across languages is essential.
Our character sets follow the Latin Extended A standard. It supports around 50 languages — covering the Americas, most of Europe (except Greece), and large parts of Africa. With this setup, your brand can speak to roughly two billion people.

For scripts beyond Latin, we work with a network of specialists around the world. Together, we design extensions in Cyrillic, Greek, Arabic, Devanagari, and more.
And if your script isn’t listed, we’ll make it happen.

We offer font modifications that cover a wide range of needs. This includes renaming, custom glyph work, or technical adjustments. If you want to build your logotype into an existing font or add pictograms, we can do that as well.

Font modification saves time and avoids starting from scratch. It’s a fast way to develop a custom typeface when schedules are tight. And it’s often the most practical option when working with a limited budget.