Leap Partners, a Zurich-based branding agency, led the redesign of the Kuehne+Nagel brand. As part of the process, we refined and optimized the company’s logo.
We reworked the logotype: adjusting proportions, improving letter relationships, and refining spacing. The anchor and circle mark underwent extensive research—examining stroke weights, interruption angles, and overall balance.
Finally, we tuned the relationship between logotype and symbol, ensuring they worked seamlessly together. The result: a logo system prepared for use across scales—from large-format signage to small digital icons—without losing clarity or precision.

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