Nouvelle Noire
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Winnerl, Vallée de Joux
For the Swiss luxury watchmaker, Winnerl, Nouvelle Noire was commissioned to design a new typeface based on company’s historical documents. The typeface adopts the neoclassical forms of numerals found in their archives. The task was to draw a typeface which clearly differs from existing typefaces of this genre. The typeface is used on the clock face as well as on their website and for the entire brand communication.
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Clovis Vallois, our type director,
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