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    • We believe font testing should be as easy as possible. Therefore we offer free trial fonts with our ‘Trust License’. You just go through the purchase process as if you would buy the font and select the ‘Trust License’ before checkout. If you like the trial fonts and need to check the full version of the font, drop us a friendly line and we will get back to you with it asap. Once you will use it for a project you will need to purchase the license according to your use.

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Image: © Kuehne+Nagel Management Ltd.
Image: © Kuehne+Nagel Management Ltd.
Image: © Kuehne+Nagel Management Ltd.
Image: © Kuehne+Nagel Management Ltd.

Kuehne + Nagel

Client: Kuehne+Nagel
Year: 2020
Service: Logo Refinement
Partner agency: Leap Partners, www.leap-partners.com

The Zurich based branding agency Leap Partners was commissioned with the redesign of the Kuehne+Nagel brand. In this tedious process, we have refined and optimized the logo of the global logistics company.

We have examined and refined the logotype in regards to the proportions of the letters, to the conciseness of the letters amongst each other, and to the spacing of the letters.
Extended research has been devoted to the design of the anchor and the circle. Following aspects have been researched: the stroke thickness of the circle, the stroke thickness of the anchor, the size and inclination of the interruptions.

Finally, the relationship between the typeface and the anchor was examined and matched to each other. The logotype has been prepared in regard to a multitude of uses in different sizes from very big to very small applications and optimized for digital devices.

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Clovis Vallois

Any questions?

Clovis Vallois, our type director,
loves to help you.
Say hi via mail, and let’s have a chat.