Raumgleiter is a company specialized in “Real Virtuality”: immersive VR experiences within virtual simulations of architecture and real estate. We collaborated with the Zurich based agency Lucmettler.com who was in charge of the branding concept. We optimized therefore the logotype based on the type “Matter Heavy”, published by Displaay. One of the major aspects was to find the right balance between the rounded terminals of the “r” and “a” which were given by Lukas Mettler.
Furthermore, the counter shapes of certain letters were reworked and the stroke modulation throughout the word was revised. The spacing was also optimized for perfect display in all sizes on screens in positive and negative use.