Museums of History New South Wales

The Australian Museums of History New South Wales, located in Sidney has a new brand typeface based on our typeface NN Nouvelle Grotesk. We developed a custom version of the typeface to fit the clients’ specific needs.

Museums of History NSW is a new cultural institution comprising the former Sydney Living Museums, the NSW State Archives and the Government Records Repository.
Home to one of the most extensive archival collections in the world, as well as the conservation, management and visitation experiences across 12 historic houses, gardens and museums, MHNSW is the primary custodian and advocate of NSW’s history.

The identity is bound by time’s relativity and contextuality. The new logo is a splintering in time, caught in a layer. The design system builds on this fluctuating angle to provide maximum flexibility paired with accessible typography.
More info, full credits, images and animations on Behance. All images and animations © by For The People.